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Blog - Automotive

Permagard – Why it’s worth the upsell

Wednesday, March 14, 2018

There are few moments more exciting than buying a new car. I mean, your first-born child is probably up there, but for the rest of us, a shiny new vehicle will be the apple of your eye when you first roll it out the door.

So what happens at the point of purchase when the retailer is throwing in all the extras and then starts to upsell you? How do you filter through the add-ons and select what is worth your time and money?

Undoubtedly, we have all heard about paint protection and enough people have given that wide-eyed shake of the head to make anyone believe that protecting paint is an unnecessary waste of money. And to be fair, this premise is not entirely unfounded.

For years, the market was saturated with overpriced and underperforming tonics that amounted to little more than snake oil. Products like this had little to no scientific research and offered such limited protection that it isn’t any wonder you would think yourself hard done by if you had bought into the gimick.

Well, finally, we can leave those days behind. Permagard has extensive real world evidence and quantifiable data that supports the products. The polymer based paint protection offers a barrier that, unlike wax or polish, which can eventually deteriorate the paintwork, will bond to the paint particles and prevent damage caused by environmental factors.

Not only does the data express efficacy in terms of prolonging the durability of the paint on your car, it also indicates better performance. Permagard has developed its technology for over 14 years, working in the Australian commercial aviation industry.

Although your car may not be facing extreme temperatures up to 50 degrees above or below zero, facing high speed winds while travelling faster than 800kph, or suffering from drag at altitudes of 30 thousand feet, it is still facing extreme conditions that are inherent to Australian climate.

Permagard is insulative, protective and has a lifetime warranty. This means that for a discerning buyer, Permagard will offer tangible benefits, boosting re-sale value and reducing the amount of time you need to spend washing.

Will your car look better for longer with Permagard by insulating paint and prolonging brightness? Definitely. Will your paint protection last longer than your car? Maybe. Will your car be as precious to you as your first born? Let’s not answer that in case we get in trouble, but you get the picture.

Don’t trust just any paint protection, though. If you have a genuine financial interest in how you will protect your new car, then a coating of snake oil will not cut it. You need the real deal and the realest deal is Permagard.

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Birds, planes and Mercedes Benz

Wednesday, March 14, 2018

Ok so you’ve heard that Permagard protects from any kind of environmental damage, but why exactly is this important for your new car?

Well, to take an analogy provided by Permagard’s National Sales Manager, Andrew Forster, it works similar to a phone cover. When you buy a new phone, you probably have no issue spending 10-20% of its value on a protective case in order to prolong the life of the phone, right? So why do we second guess spending 5% on paint protection for our car, which is so much more valuable?

And what exactly do we mean when we say industrial fallout? For those living near the fringes of suburbia, facing industrial production on a daily basis, and heavyweight semi-trailers crawling down narrow residential streets, environmental damage is all too real. Black dust, chemical-laden atmosphere and acid rain all contribute to the slow degradation of paint on your car.

Australia is infamous for its harsh climate to begin with, we are also the benefactors of a giant hole in the ozone layer that makes our region particularly susceptible to UV damage from the sun. On top of this, the majority of our population live beside the ocean where cars are caked in salt daily.

Bat droppings, or guano, are highly acidic and can cause significant damage to the paint. Not to mention bird excrement, another acidic biological factor that can affect the paint on your vehicle. Permagard not only places a protective layer over the coat of paint, bonding with paint fibres at a molecular level, it also makes the car incredibly easy to wash.

A car that is easy to wash is worth its weight in gold, for the value of your time alone. Imagine being able to clean up any kind of salt water cakeage, fine black production dust or even bird droppings off your car with little more than warm soapy water on a soft cloth. Well, this dream is made real by Permagard’s aviation level technology.

Permagard’s proven technology was designed to reduce parasitic drag at a microscopic level by smoothing out the porosity of paint. While it may seem overkill to use a paint protection product that was originally designed for airplanes, the fact remains that Permagard works to protect your car from the everyday damage caused by something as simple as a light breeze with a percentage of salt, or something as heavy as a fly-by of a small population of seagulls.

Additionally, Permagard is the first paint protection product in Australia that is endorsed by a manufacturer of the automotive industry. And if it’s good enough for Mercedes Benz then it is better for the person buying a Mercedes Benz.

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